Vision

To me, design can be found everywhere. It is the invisible framework under human behavior, shaping how we live, interact, and evolve. It has historically engineered our society and will continue to dictate our trajectory into an unpredictable future. As a designer and engineer, I consider it essential to keep up with current societal, political, economic, and environmental developments, proposing solutions that align with what society currently needs.

Right now, emerging technologies are leading the world. AI-driven systems, automation, and increasingly autonomous products are rapidly becoming standard features of everyday life, blending further into our routines. Objects around us are becoming networks of connected, intelligent systems that constantly sense, learn, and respond, which, if implemented correctly, can drive society forward. Conversely, as products become smarter, they also become less transparent. Most operate as a ‘black box’: a sealed unit whose internal logic, components, and lifespan are hidden from the person using it. Consequently, when a failure occurs, users have no way of knowing what broke, how to fix it, or where it goes once discarded. Issues arise when not every generation or individual is equally familiar with new technologies, building up unfamiliarity, user frustration, and disposal which directly contribute to the exponential growth of the global e-waste stream. No matter how positive technology can be, its presence may reshape our world in ways that are not always for the better. 

Following what Dieter Rams foundational philosophy in the 1970s: ‘Are we producing something that is adding value to the planet?’. His ten principles remain my primary source of inspiration, particularly the mandate that good design must be honest, long-lasting, and environmentally friendly. 

My interest sits exactly at this threshold, embracing technology as the inevitable future of how we live, whilst staying critically aware of how its complexity affects people, environmentally and personally. I am particularly drawn to the aesthetic and functional exploration of the home, the most fundamental space a person inhabits, where comfort, routine, and wellbeing are shaped daily, and where the smallest design decisions carry a profound impact. As smart systems and IoT products enter this everyday environment, they carry responsibility towards the people living with them, as they meet their most diverse, least technical audience, where the consequences of complexity are felt most directly. I aim to design products for the home with integrated technologies that are intuitive to interact with, transparent about their own components, and repairable when something goes wrong, each carrying my personal visual identity and intuitive function, bringing together the designer-engineer duality I intend to fulfill.